Question

manufacturers thrive on their ability toidentify market segments correctly and create products and advertising campaigns that appeal to those segments.Cereal producers market actively to three or four market segments at a time, pushing traditional brands that appeal to older consumers and healthy brands to health-conscious consumers,while building brand loyalty among the youngest consumers by tying their products to, say, popular children's movie themes.Above is the example of what : - Mark(s) - 4

Market segmentation

Target Marketing

Direct Marketing

B2B Marketing

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Answer 1

Answer:

Market segmentation is a marketing term that refers to aggregating prospective buyers into groups or segments with common needs and who respond similarly to a marketing action. Market segmentation enables companies to target different categories of consumers who perceive the full value of certain products and services differently from one another.