Question

. Manufactures of convenience
goods typically seek
distribution.





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Answer 1

ANSWER

Intensive Distribution:-

• Producers of convenience goods etc. typically seek intensive distribution that is stocking their product in numerous outlets. These goods must have place utility. Exclusive Distribution:- Some producers limit the number of intermediaries handling their products.

Answer 2

Explanation:

Producers of convenience goods etc. typically seek intensive distribution that is stocking their product in numerous outlets. These goods must have place utility. Exclusive Distribution:- Some producers limit the number of intermediaries handling their products.

The Three Types of Distribution 

Intensive Distribution: As many outlets as possible. The goal of intensive distribution is to penetrate as much of the market as possible.

Selective Distribution: Select outlets in specific locations. This is often based on a particular good and its fit within a store. Doing this allows manufacturers to pick a price point that targets a specific market of consumer, therefore providing a more customized shopping experience. Selective distribution caps the number of locations in a particular area.

Exclusive Distribution: Limited outlets. This can mean anything from luxury brands that are exclusive to special collections available only in particular locations or stores. This method helps maintain a brand’s image and product exclusivity. Some examples of companies that enact exclusive distribution would be high-end designers like Chanel or even an automotive company like Ferrari.

There are basically four types of marketing :

Direct selling

Selling through intermediaries

Dual distribution

Reverse channels.

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