Question

Many companies in india are taking up rural marketing because

Answer 1

Answer:

Rural Segment Quickly Catching Up

The Fast Moving Consumer Goods (FMCG) sector in rural and semi- urban India is estimated to cross US$ 100 billion by 2025

The rural FMCG market is anticipated to expand at a CAGR of 17.41 per cent to US$ 100 billion during 2009–25

Rural FMCG market accounts for 40 per cent of the overall FMCG market in India, in revenue terms

Amongst the leading retailers, Dabur generates over 40-45 per cent of its domestic revenue from rural sales. HUL rural revenue accounts for 45 per cent of its overall sales while other companies earn 30- 35 per cent of their revenues from rural areas