Question

Many managers view the purpose of business as making a profit, whereas some view the purpose as being able to create and maintain a customer. Explain how these alternative view points could effect company's interactions with its customers. If a manager views the purpose as being able to create and maintain a customer, does this mean that the manager is not concerned with profits?

Answer 1

Answer:

now i am going to explain this answer

Explanation:

These businesses may be making profit now, but it is less likely for repeat business in the future. Managers who view the purpose of a business as being able to create and maintain a customer are also concerned with profits. They are viewing customers through the lifetime value perspective.