Many thoughtful people are asking whether.. It makes sense to do strategy at all. How useful is it to engage in strategic reviews, analyzing market positions and setting goals and tactics, when at the end of the process the world will have changed and will continue changing? Is strategy still relevant? (Arthur D little, 1998) critically analyse the above statement
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Yes, I think having a strategy is relevant and will always be relevant for the successful implementation of policies. While it is true that the world is…
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