Marissa is the marketing lead for a popular free-to-play mobile game. her goal is to increase revenue that her company earns from in-game purchases. what should marissa optimize for in her universal app campaign?
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Since the options are not given, I am giving a general answer.
The correct answer could be - to target the Cost per install (tCPI).
There are many universal advertisement campaigns which help in streaming the ads across the internet and in between the videos. Since Marissa is trying to increase the revenue, it is likely that she targets the CPI with better bids. Also, drawing the attention of the new users will help in increasing the installation rate of the app which will, in turn, increase the revenue.
The correct answer could be - to target the Cost per install (tCPI).
There are many universal advertisement campaigns which help in streaming the ads across the internet and in between the videos. Since Marissa is trying to increase the revenue, it is likely that she targets the CPI with better bids. Also, drawing the attention of the new users will help in increasing the installation rate of the app which will, in turn, increase the revenue.
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