Question

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Answer 1

Examples of strong value propositions

The best way to get a feel for how value propositions work and how to get them right is to look at some strong examples.

1). BustedTees

BustedTeesBustedTees uses “brings you the highest quality graphic tees on the net” as their homepage value proposition.In this case, they’re betting on the quality of their production materials and designs. The value proposition is small, but centered at the top of the page.

BustedTeesBustedTees uses “brings you the highest quality graphic tees on the net” as their homepage value proposition.In this case, they’re betting on the quality of their production materials and designs. The value proposition is small, but centered at the top of the page.The site appears to only display the value proposition to first-time visitors, who are more likely to be unfamiliar.

BustedTeesBustedTees uses “brings you the highest quality graphic tees on the net” as their homepage value proposition.In this case, they’re betting on the quality of their production materials and designs. The value proposition is small, but centered at the top of the page.The site appears to only display the value proposition to first-time visitors, who are more likely to be unfamiliar.Note how the value proposition is followed quickly by a relevant call to action. “Hey, we have high quality graphic tees. Want to shop our best selling graphic tees?” If your value proposition does its job, it motivates and inspires action, so make it easy for visitors to take that action.

2. NOVO Watch

2. NOVO WatchNOVO Watch promises to deliver “timepieces handmade in Alberta from repurposed pieces of history”., Instantly you know the difference between a watch from NOVO Watch and their competitors. The value is unique and undeniably different.

you know the difference between a watch from NOVO Watch and their competitors. The value is unique and undeniably different.When you arrive on the site, the value proposition fills the entire page, but you’ll also find the value proposition reiterated on the product pages.

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