Question

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QUESTION!
1. Why is marketing myopia very dangerous?
2. Give common examples of marketing tools?
3. What do you mean by share of customer?

1

Answer 1

Answer:

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Answer 2

1. This mindset, which he dubbed “marketing myopia,” refers to when companies become complacent and lose vision of what their customer really wants. This inevitably leads to a halt in growth and a decline in profits – often leading to the eventual death of the company.

2.An example of marketing tools are social networking , television commercial and internet ads .

3.It is the portion of customer's purchasing that company get in its product .

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