Market demand es cuanm as
demand forecasting
Real demand
Supply
all of these
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What is demand forecasting?
Demand forecasting is the process of making estimations about future customer demand over a defined period, using historical data and other information.
Proper demand forecasting gives businesses valuable information about their potential in their current market and other markets, so that managers can make informed decisions about pricing, business growth strategies, and market potential.
Without demand forecasting, businesses risk making poor decisions about their products and target markets – and ill-informed decisions can have far-reaching negative effects on inventory holding costs, customer satisfaction, supply chain management, and profitability.
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