market leaders invest heavily in which
to come up with new and better products
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Market leader refers to a company that holds the largest market share in the sector that it operates in.
Companies that end up being market leaders are those that were the first to develop a product or service, i.e., first movers in that industry.
Market leaders not only enjoy huge profitability and brand loyalty but are also able to minimize their input costs by negotiating with suppliers.
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