market niche of nutritional drinks?
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Answer:
A ‘Target Marketing’ approach may be suitable for achieving a competitive edge by date palm sellers and overcoming the difficulties like seasonality, high volumes, intense competition, and income stagnancy. Michael Porter’s Diamond Model has been applied to check the capacity and dependency of date palm producing countries on different determinants in the process of getting a competitive edge. The results confirm the need of product diversification and target marketing approach. Offering innovative premium products to the quality conscious segments and developing new date-based minimally processed foods, processed culinary ingredients and ready-to-consume processed foods and beverages as substitutes to unhealthy ultra-processed products will benefit the marketers and the consumers both. Producing value-added premium products and adopting appropriate marketing methods with promotional campaigns will lead to healthy food habits and also stimulate preferences for these items. A coordinated effort will give the date industry a sustainable growth and the people a healthy life. © 2018, Statistical Economic and Social Research and. All rights reserved.
Answer:
Nutrition drinks contains a healthy balance of protein, carbohydrate, and fat. Different categories of nutritional drinks include nutritional shakes and nutritional formulas. Increasing use of supplemental nutrition formulas for patient suffering diseases states such as cancer, chronic pulmonary disease, and later-stage kidney disease is expected to boost market demand over the coming years. The nutrition drinks market is broadly categorized into three major segments based on the application type such as bottled nutritional drinks, canned nutritional drinks and bags nutritional drinks. Bottled nutritional drinks segment is growing rapidly due to substantial revenue generation in the last few years.