Question

market segmentation is the activity of marketer​

Answer 1

Answer:

Market segmentation is the process of splitting buyers into distinct, measurable groups that share similar wants and needs. Once different segments are identified, marketers determine which target segments to focus on to support corporate strategy and growth.

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Answer 2

Answer:

market segmentation is the primary & sole activity of the marketer​.

Explanation:

• Market segmentation is the process of grouping a small group of buyers having a common desire or needs
• In other words, it is a segmentation of a large market into small subgroups according to the need, desires, and characaters of buyers.
• It is a strategy of dividing people to capture the market.

BASES FOR MARKET SEGMENTATION:

1. Geographic
2. demographic
3. psychographic
4. socio-economic
5. behavioral

market segmentation is the primary & sole activity of the marketer​ because it helps the marketer to focus on small subgroups or homogenous groups of people and this way he can focus on his production and services rendered by him.

Thus, market segmentation is dividing large groups into homogenous subgroups of customers with common needs, desires, wants, behaviors & characters.

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