Marketers segment markets to achieve which of the following objectives?
a. To create an offer that best fits the desires of the groups that exist in the market
b. To identify the most appropriate media for advertising.
c. To better understand their target segments.
d. all of the above.
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Answer:
The answer is d. all of the above.
Explanation:
marketplace segmentation is a advertising strategy in which select businesses of clients are identified so that positive merchandise or product lines may be provided to them in a manner that appeals to their pastimes.
A key objective for market segmentation is determining what price one-of-a-kind companies of purchasers are inclined to pay in your product. if you have divided your market into segments based on what humans can have enough money to pay, you can recognition on segments which can pay the bottom or the better charges.
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