Marketing Competitive Analysis: This part of marketing attempt to assess the strengths and weaknesses of the competing company products or services. This part should compare competing products or services on the basis of price, performance, service, warranties, and others pertinent features. Any knowledge ow competitor’s actions that could lead to new or improve products and an advantageous position should also be presented.
What to do: Try to do a research online of the competing companies (product/services) that is known to you. Then make a review/ assessment by following the guide questions below as your basis on the assessment on the competitive analysis:
1.Who is the pricing leader?
2.Who is the quality leader?
3.Who is gaining?
4.Who is losing?
5.Have any of the companies entered or dropped out of the market in recent years?
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Marketing Competitive Analysis: This part of marketing attempt to assess the strengths and weaknesses of the competing company products or services. This part should compare competing products or services on the basis of price, performance, service, warranties, and others pertinent features. Any knowledge ow competitor’s actions that could lead to new or improve products and an advantageous position should also be presented.
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