Marketing discussion consider porter's value chain and the holistic marketing orientation model. What implications do they have for marketing planning? How would you structure a marketing plan to incorporate some of their concepts
Answers
Explanation:
It is a common practice to exchange a used PPE asset for a new one. This is known as a trade-in. The value of the trade-in agreed by the purchaser and seller is called the trade-in allowance. This amount is applied to the purchase price of the new asset, and the purchaser pays the difference. For instance, if the cost of a new asset is $10,000 and a trade-in allowance of $6,000 is given for the old asset, the purchaser will pay $4,000 ($10,000 – 6,000).
Explanation:
The lower the user's switching costs, the: more intense the competitive pressures posed by substitute products. Whether supplier-seller relationships in an industry represent a strong or weak source of competitive pressure is a function of: whether demand for supplier products is high and they are in short supply.