Marketing is a pervasive function elaborate and clearly bring out the importance of marketing function to the organization and consumers
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Marketing is a pervasive function is true and has to be done by different aspects of the organization.
- Marketing is a critical management function and is inherently associated with making or breaking a firm. A organisation can be successful in making effective affordable high-quality products, but it does not participate in efficient marketing, will not achieve sales and will not be able to survive in tough competition.
- On the other hand, there can be a specific demand among the consumers and if there is no marketing done by a company with the solution to such a demand, both the consumers as well as the company would suffer.
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