Question

"Marketing is the response
of
business man to the need to adjust
production capabilities to the
requirement of consumer demand."-
This definition was given by whom?​

Answer 1

Answer:

which Ch question is this?

Explanation:

i didn't understand this question

Answer 2

Answer :

This definition is given by Mc Carthy

Explanation :

Marketing can be summed up in terms of trade interactions between the buyer and the vendor. The managerial function known as marketing coordinates and directs all corporate operations involved in determining and transforming client purchasing power into effective demand.

The following are the elements of a marketing concept:

• Satisfaction of Customers: In the present day, the customer is the organization's main emphasis. The company should strive to produce such products and services that will result in client pleasure.

• Integrated marketing: To meet the demands and expectations of customers, the functions of manufacturing, finance, and marketing should be combined.Marketing is only effective when it can maximise profitable sales and achieve long-term customer happiness.

• Profitable sales volume: Marketing is therefore the practise of economic activities that control the flow of goods and services from producer to customer or user. This definition, which demonstrates that marketing does include other activities, is unquestionably an improvement over characterising marketing as selling.

Hence the definition “Marketing is the response of business man to the need to adjust production capabilities to the requirement of consumer demand” is given by Mc Carthy.

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