Question

marketing management philosophy

Answer 1

Marketing, according to Kotler, is “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit”. Marketing concepts (or marketing management philosophies) are the philosophies used by the businesses to guide their marketing efforts.

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Answer 2

Acording to kotler it is the science and art of exploring,creating and delivering values to satisfy the needs of target market at a profit.Marketing concepts are the philosphies used by the buisinesses to guide their marketing efforts.