Marketing mix differences between small scale business and large scale busines?
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An effective marketing strategy for a small business or startup follows the same basic marketing cycle as a big business, but for the small business marketer, the similarities stop there. Budgets, staffing, creative approaches, and communication techniques vary hugely between an international mega-marketer like, say, Coca-Cola, and a comparatively micro-budget marketer like, well, you.
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Small scale businesses typically have a business having 1 or 2 people, small number of businesses operation per day and small number of clients.
While, Large scale businesses have more employees, in more complex management hierarchy than in medium scale businesses. They have great number of business operations daily. As rule such businesses are characterised by a large number of clients, business contacts and great value of business communications.
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