Question

marketing mix is the set of controllable variable that the firm can use to influence the buyer response explain any three of these controllable variables​

Answer 1

Marketing involves a number of activities. ... According to Philip Kotler “Marketing Mix is the set of controllable variables that the firm can use to influence the buyer's response”. The controllable variables in this context refer to the 4 'P's [product, price, place (distribution) and promotion].

Answer 2

Answer:

The marketing mix is the combination of the four controllable variables–product, place, promotion, and price (the four Ps)–people are sometimes added (but that's within HR). Chanimals blend thesevariables to create a mix that satisfies the needs of the target market. Product.