Question

Marketing myopia is related to which marketing concept

Answer 1

ᴍᴀʀᴋᴇᴛɪɴɢ ᴍʏᴏᴘɪᴀ ɪs ʀᴇʟᴀᴛᴇᴅ ᴛᴏ ʜᴇʟᴘ ᴘᴏᴏʀ ᴍᴀɴs ɪ ʜᴏᴘᴇ ɪᴛ ʜᴇʟᴘ ʏᴏᴜ

Answer 2

Marketing Myopia is a situation when a company has a narrow-minded marketing approach and it focuses mainly on only one aspect out of many possible marketing attributes. For example, focusing just on quality and not on the actual demand of the customer is a sign of marketing myopia.