Question

Marketing plan of coca cola which make customer attractives

Answer 1

Answer:

because they plan for every thing important earlier

Answer 2

It started with a unique, market-tested formula.: After serving as a Confederate colonel in the Civil War, John Pemberton wanted to develop a version of the coca wines (basically cola with alcohol and cocaine) that were in vogue at the time. In 1886, Atlanta passed prohibition laws that forced beverage manufacturers to produce non-alcoholic versions of their drinks.

Its logo uses a timeless font:

It's resulted in a logo that has had more than 100 years to become imprinted in the minds of people around the world.

It held retailers responsible for maintaining its high standard.:

It kept its consumer price fixed for 70 years.:

From 1886 to 1959, a bottle of Coke cost just five cents.

It guided word-of-mouth advertising and developed a voice.:

Global advertising contained variations of "Drink Coca-Cola/Delicious and refreshing" and fit into a standardized design style.

It adopted a franchise model.:

The Coca-Cola Company isn't one giant company; it's a system of small companies," Butler writes. "And this pattern helps it scale new products, new communications, new equipment, etc. Designing for this pattern is critical; when it wants to scale fast, it can."Coca-Cola isn't one giant corporation — it's a system of almost 275 companies

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