Question

Marketing Research has been suggested as a training ground for advancement in
the firm. Do you agree with this or do you feel that researchers should stay
within their specialty?

Answer 1

Answer:

Marketing research serves marketing management by providing information which is relevant to decision making. ... Rather, marketing research helps to reduce the uncertainty surrounding the decisions to be made. In order to do so effectively, marketing research has to be systematic, objective and analytical. So I think I agree