Marketing research is still to be fully exploited by companies. Why? Discuss.
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Marketing research involves gathering and analyzing facts about a given business environment. The research is conducted by both new and existing businesses. A new business may conduct research to better understand the market before starting operations. Existing businesses value research because it helps them assume the right position that will enable them to harness available opportunities while avoiding risks. Gathering and analyzing facts about a market are vital to the decision-making process. Here are some of the reasons why businesses engage in marketing research:
hope you like the answer
Marketing research involves gathering and analyzing facts about a given business environment. The research is conducted by both new and existing businesses. A new business may conduct research to better understand the market before starting operations. Existing businesses value research because it helps them assume the right position that will enable them to harness available opportunities while avoiding risks. Gathering and analyzing facts about a market are vital to the decision-making process. Here are some of the reasons why businesses engage in marketing research:
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