Marketing research starts from :
(A)Product idea
(B)Customer satisfaction
(C)Product design
(D)None of the Above
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Answer:
(A) product idea
first It needs to solve a problem in our society. So, you need to identify a problem. Otherwise, why would people buy it? Of course, many other products don't solve any problem, but many bestsellers do.
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The right solution to the given question is option A: Product idea.
- The process of marketing research entails discovering and overcoming market difficulties and client wants.
- This research approach can be carried out through surveys, questionnaires, statistics, and other methods.
- By gaining a better awareness of the challenges that customers have, the business sector may develop a base of product types that will meet their wants and address their problems.
- As a result, product idea is the first step in marketing research, when innovators and inventors receive ideas for new products based on societal challenges.
- After determining the marketability of a product, the next stage is to design it.
- As a result, a product idea is a foundation for product development and the initial stage in market research.
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