Marketing success largely depends on the effective STP strategy adopted by the firm. Discuss the above statement with the example of your choice, what would be suitable segmentation basis for the following and why?
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Targeting, and Positioning) is a three-step marketing framework. With the STP process, you segment your market, target your customers, and position your offering to each segment.
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Marketing success largely depends on the effective STP strategy adopted by the firm. Discuss the above statement with the example of your choice, what would be suitable segmentation basis for the following and why?
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