Mass appeal of saina nehwal
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The popular opinion is that Nehwal's personality is well-suited for mass, sports and lifestyle-related brands and categories.
Blah says that Nehwal enjoys a stronger connect with the masses because people perceive hers to be a 'rags to riches' story. "She has worked her way up and there is no one who doesn't know about her today. On the other hand, certain people are not very comfortable in front of the camera. Their screen presence is not as dazzling, which is probably why I feel she is more suited for a mass brand, than a luxury brand," he observes.
Nehwal, he thinks, will be a good fit for the telecom, FMCG, health and wellness sectors, as well as for big-reach companies such as HUL and Airtel.
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