Question

Maytag Corp. is famous for their washing machines and dishwashers in the world. About 400,000 consumers visit Maytag’s website each month. But surprisingly, Maytag does not sell its products directly to consumers via its website. Rather, Maytag uses about 10,000 bricks and mortar retail stores. The visitor of the website can examine a huge range of Maytag’s appliances and get detailed product information. Consumers are asked for their zip codes and Maytag’s specialized software directs them to the nearest independent retailers. They can complete the purchase from the dealer online and arrange delivery or visit the store in person. Maytag likes this arrangement very much because it keeps its independent dealers happy and lowers its distribution costs. What do you think about Maytag’s electronic marketing channel strategy? Is Maytag “missing the boat” by not selling directly to the vast numbers of consumers who visit its website every month? Discuss.​

Answer 1

Answer:

kya hum friend ban sakte h