MBL is a growing business organization manufacturing and marketing various consumer products like soaps, cosmetics, food products etc. The total number of employees in MBL is more than five hundred. i.e., 500 workers, 15 supervisors/officers, 6 managers and 5 general managers.
The Managerial staff are engaged in general management and administration.
The General Manager (Marketing) is finding it difficult to manage overall marketing activities including Advertisement, Sales promotion etc. The General Manager (HR) finds difficulty in labour law matters. The GM production is not an expert in Research and Development. Total Integration of functions is difficult now in MBL.
What suggestions do you give to modify the organization?
What is the importance of staff organization?
Do you feel the Span of control here is satisfactory? Comment on it.
Answers
Answer:
The General Manager (Marketing) is finding it difficult to manage overall marketing activities including Advertisement, Sales promotion etc. The General Manager (HR) finds difficulty in labour law matters. The GM production is not an expert in Research and Development. Total Integration of functions is difficult now in MBL.
What suggestions do you give to modify the organization?
What is the importance of staff organization
Mita has successful ice cream business at Bikaner, namely 'Smartflavours'. Her ice creams are utterly delicious. She makes ice creams from fresh milk and the same are available in a wide range of flavours and packs. She sets viable business objectives and works with the same in mind in order to ensure that the customers will come back for purchasing.
Having the first mover advantage, her business was doing well. To earn higher profits, she started cutting costs. This would sometimes lead to delay in delivery and the ice cream was not reaching the market in time. Over a period of time, the demand for her ice cream declined and because of it the competitors entered the market. She lost some of her market share to competitors.
At the beginning of summer season, she got back to back orders for supply of 4,000 ice cream packs of different flavours for special occasions. To ensure that the task was completed and orders delivered in time she hired additional workers. She was, thus able to produce and deliver the ice cream packs but at a high production cost. While completing activities and finishing the given task for achieving goals, Mita realised that she was ignoring one of the important aspects of management.
Identify the aspects of management that has been ignored by Mita. Also explain the same with the help of an example.