Question

mc Donald's menu should be the same no matter where the location is. everyone loves a big mac. is that a reasonable approach in a global marketplace?why or why not

Answer 1

Explanation:

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Answer 2

A reasonable approach in a global

marketplace

Explanation:

No, in a global marketplace, that is not the reasonable approach

• An effective global strategy is one that includes adjusting according to the needs of the local markets.
• There are markets where these big companies like McDonald's may fail due to a lack of flexibility although it has standardized products in most of the market.
• It has adjusted its menu to meet the needs of the local customers in the present market as there is increased competition, multinational companies want their strategy to be successful.
• There is a need to understand the needs of the local market, their need, strategies, their culture, and various attributes.