Question

McDonald's offer a aloo tikki burger to attract Indian customer despite being a multinational food joint identify and discuss the characteristics of management highlighted in the given case
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Answer 1

The characteristic of management which is highlighted in the case is that management is a dynamic function.

• Based on the changes taking place in the environment, management needs to make adjustments in goal, priorities and other activities. The external environment such as social, cultural, technological and political environment has significant impact on management.
• In the given case of Mc Donalds, they know the taste and preferences of consumers and follow it to make changes in their menu.  The burger is liked by majority of people, that's why Indian customers prefer the food joint.

Answer 2

Answer:

Highlighted feature: Management is a dynamic function.

Explanation: Management is a dynamic function and has to adapt itself to the changing environment. An organization interacts with its external environment consisting of social, economic and political factors. McDonalds offers "Aloo Tikki Burgers" so as to suit the taste of its Indian customers better. So, the changes they made in their menu was a well-planned move to be able to survive in the Indian market.