Meaning and scope of quantitative techniques
Answers
Quantitative techniques are those techniques which are used to make decisions on the basis of quantitative data.
Quantitative techniques provide concrete evidence and information to the managers. This enables them to make better decisions. Businesses can measure the results and know where they stand in the industry against their competitors.
Quantitative techniques allow the researchers to conduct a broad survey and generalize the findings. They yield accurate results. They are standardized so they can be effectively used for comparing the research findings with similar studies. It is possible to summarize vast sources of data.
They are reliable and valid as they follow a prescribed procedure. They are not biased because they involve many cases and few variables. The data collection environment can be controlled so that extraneous variables are not introduced in the study. It is possible to correlate independent and dependent variables in order to find the causality within a study framework.
Researchers utilize quantitative methods over various orders including communication studies, medicinal investigations, insights and a large group of other sociologies like education.
Quantitative techniques must have high unwavering quality so different specialists can duplicate the investigations with the past data collection or a comparable one and check the legitimacy of the results.