meaning by consumer behavior
Answers
Answer:
Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities.
Explanation:
Consumer behaviour is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants. It refers to the actions of the consumers in the marketplace and the underlying motives for those actions.
There are four main types of consumer behavior:
Complex buying behavior. ...
Dissonance-reducing buying behavior. ...
Habitual buying behavior. ...
Variety seeking behavior. ...
Marketing campaigns. ...
Economic conditions. ...
Personal preferences. ...
Group influence.
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