meaning of behavioral analytics
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Behavioral analytics are a subset of business analytics which focus on finding out how and why people behave the way they do when using eCommerce platforms, social media sites, online games, and any other web application.
Behavioral analytics take business analytics’ broad focus and narrows it down, which allows one to take what seem to be unrelated data points and then extrapolate, determine errors, and predict future trends. All of this is done through data exhaust that has been generated by users.
Behavioral analytics take business analytics’ broad focus and narrows it down, which allows one to take what seem to be unrelated data points and then extrapolate, determine errors, and predict future trends. All of this is done through data exhaust that has been generated by users.
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Behavioral analytics is a recent advancement in business analytics that reveals new insights into the behavior of consumers on eCommerce platforms, online games, web and mobile applications, and IoT
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