_______________ means the meaning of message should be strong so that audience understands easily what the message wants to convey.
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Deconding
Decoding is the process by which the receiver interprets the message and translates it into meaningful information. Decoding involves two things: one is technically receiving the message as it has been sent, and the other is interpreting the message the way sender wants receiver to understand.
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clear, concise, concrete, correct, coherent, complete and courteous
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