meat fish and its by products are sold directly to retailers who live in small cities or towns and are willing to get the products and to pay a good price? what methods of marketing
Answers
Answer:
Markets at all levels have retailing arrangements, that is, a group of retailers that sell fish to consumers. In major cities like Dhaka, ...
Explanation:
please like
To make fish available to consumers at the right time and in the right place requires an effective marketing system. Fishermen who catch fish by labouring overnight (from common-property water bodies) do not usually sell fish in retail markets[18]. At the break of day, they take their catches to places where Nikaries/Beparies, or retailers, meet them and bargain by the lot. At the landing point, the number of intermediaries is low. Only one or two intermediaries may approach a fisherman. Once bargaining has started, other intermediaries remain at a distance and wait for their turn to deal, should the first intermediary fail to obtain the fisherman's lot. If the first intermediary is unsuccessful, another steps in to bargain for the catch. Normally, the first Nikary/Paiker-retailer does not allow this to happen and secures the lot for himself. No open bidding exists in such a case. Therefore, the poor fisherman often falls prey to the Nikari/Bepari/Paiker-retailer's crude exploitations. A fisherman, as a seller, cannot negotiate favourable prices for himself mainly because:
he meets buyers (intermediaries) one at a time and at different times,
he cannot keep fish for a long time because the product is highly perishable,
he has no specific place to sit in the market to sell his fish.
Entry into the market is difficult for fishermen for many reasons, mainly because of strong non-cooperation and resistance from the Paikers/retailers. Thus, it is obvious why fishing communities remain poor or are getting poorer over the years, although they trade an important, necessary and every-day commodity. Markets at the primary catch stage are almost completely non-competitive and therefore, exploitation is high.