MEDIA SHOULD DEAL WITH IDEAS NOT COMMODITIES. Can you please give a speech for this ..... it is for my speaking skills...... it would really help me if u give me the answer ..... I will mark you as the brainiest if u answer this properly....... don’t tell me to search in google because it’s not there ..... URGENT alert
Answers
Explanation:
Peter Diamandis, a renowned futurist and co-founder of Singularity University, stated in a recent blog post entitled How Advertising Will Get Way More Personal – and Then Vanish Completely: “social media marketing has replaced virtually the entire traditional advertising industry. That took fewer than fifteen years,” citing the colossal advertising revenue of just two of the technology giants: Google and Facebook.
Taking into account this exciting context of accelerated change that we re witnessing, he makes a prediction that, far from disturbing, I think ought to spur us to reflect and, especially, to adapt and evolve: in just 10 or 12 years, the entire Social Media Marketing sector will disappear and, with it, advertising as we have known it.
I think this is good news for those of us who are passionately dedicated to this profession, as it augurs new times and new challenges to continue learning and constantly refining our business model. And it portends the privilege of being able to participate in this revolution, being active agents of change. Later I will address what that horizon of just a decade will look like.
In the meantime, in ourday to day in 2020, the massive adoption of social media is glaringly evident. In this regard, we can speak confidently of a mature market. Another issue is how this discipline is being managed now, and whether or not we are dealing with an undifferentiated market.
I can only speak for myself and my experience over the last 12 years in this sector, and I believe that Social Media Marketing is not a commodity service. What is undifferentiated –and I believe sometimes also mediocre– are the criteria based on which some companies buy or provide this service. Below I flesh out this reflection, based on the enthusiasm and love that I have always had for my profession.
It is difficult to provide this service as just one more item in the portfolio of communication activities available on the market.
Nor is advantageous to commit to lend it by ear. Where is the global vision of Social Media, conceptualization, strategy? What about the magic that this discipline brings?
Even so, it is easy to infer that there is part of the market that buys or will buy the aforementioned models, especially if the supply is accompanied by a pricing policy that devalues the service and, as a consequence, the overall category.
When the format of the relationship established between the two parties is based on subservience of the service provider, then they lose projects, lose the brand for which they work … and we all lose.
Respect –mutual, of course– must be based on a reciprocal exchange of value. There is no respect when there is no basic information, or specific objectives, or no consistency in the criteria (different subjects, different points of view), and much less when the thin line of service devolves into pure servility
Nor is there respect when your company is not only the spontaneous liability of the service buyer, but also directly becomes a financial entity. In the face of all this, I consider it best to say “enough”.
I also think that it is much better to stand up and say “no” when they try to impose tired criteria, or pilgrim attitudes: the obsession with the number of followers of a social network over their quality, and interaction with them, and between them; the ridiculous cult of the “influencer”; the navel-gazing social narrative that is irrelevant to a community that you have created, and with which you have undertaken a huge commitment; the tendency to want to believe despite objective evidence provided by smart Social Mediau Listening tools, and analysts; the imposition of tactics, of the short term versus strategy, and the paralysis of fear and procrastination in a fast-paced world in which it is sink or swim, and nobody will wait for you
Special mention should be made of acts entailing the misappropriation of ideas in contest contexts, or even throughout the provisioning of recurring services. It is better to point it out and report it than to bite your tongue. By the way, Blockchain as a way of preserving intellectual property is the best technology to deal with possible litigation.
There are also many Social Media Marketing agencies that have made and continue to make a difference in terms of excellence: SocialMood, GoodRebels, WeAreSocial, among others. And there are agencies from other spheres and independent professionals that stand out for both their vision and the quality of their services in this sector.
Considering everything I have just said, I turn to the question posted in this blog post’s headline: no, we are not in a commodities services market, which is why Social Media, as a marketing discipline, is not going to disappear.
THANK YOU.....