Question

"media users are rational and aware of their selection motives' ,it is known as​

Answer 1

Answer:

sincebility

Explanation:

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Answer 2

Explanation:

Consumer behaviour can be defined as the activities and the actions of people and organisation that purchase and use economic goods and services, including the influence on these activities and actions.” JF Engel

“Consumer buying behaviour refers to the buying behaviour of final consumers – individuals and households who buy goods and services for personal consumption.” Kotler and ArmstrongConsumer behaviour consists of the acts of individuals in obtaining, using and disposing of economic goods and services, including the decision processes that precede and determine these acts.” Kurtz

“Consumer behaviour may be defined as the behaviour that consumers display in searching for, purchasing, suing, evaluating and disposing of produces, services and ideas which they expect will satisfy their needs.” Schiffman and Kanuk

Thus, the study of consumer behaviour is the study of how individuals make decisions to spend their available resources-money, time and effort-on consumption-related items. However, it may be noted that consumer behaviour research today goes for beyond “what, why, how, when, where and how often” facets of consumer behaviour and also considers the uses which consumers make use of the goods they buy and evaluations of these goods after use.

There may be many repercussions after the consumer makes purchase for example, a buyer may feel sorrow and guilt or dissatisfaction with his choice of a particular scooter, because of continuing maintenance expanses over it. The buyer may decide not to buy the same make or modal again and may also refer to his friends conveying the dismal performance of the scooter.Each of these possible consequences of consumer’s post purchase dissatisfaction has significant implication for the marketer. For the marketer, the person is important, who makes the buying decision, not the one who actually makes the purchase or uses the product.

Importance of Studying Consumer Behaviour:

‘The field of consumer behaviour studies deal with how individuals, groups and organisations select, buy, use and dispose off products and services to satisfy their needs and desires. Thus, according to Webster, “Buyer behaviour is all psychological, social and physical behaviour of potential customers as they become aware of, evaluate, purchase, consume and tell other people about products and services.”

As a matter of fact, customer is the pivot around which the whole industrial of nowadays revolves. The economists call the ‘customer’ a “king”. He is just like a voter in democracy. His selection of goods or services determine the fate of products/services. Therefore, in order to attract him more and more, the marketers should know their customers well so that they could treat them in the way they like to be treated, present the goods in the way; they will appreciate and close a sale in such a way that consumer satisfaction is created