Mention 3 strategies adopted by the printers and publishers to sale their books
Answers
In the 19th century, printers and publishers continuously developed new strategies to sell their products. They were
(i) 19th century periodicals serialised famous novels, which gave birth to a particular way of writing novels. In 1863, Charles Dickens’ ‘Pickwick Papers was serialised in a magazine. Magazines were attractive to readers as these were illustrated and cheap. Readers bought these magazines eagerly.
(ii) In the 1920s England, popular works were sold in cheap series, called the Shilling Series.
(iii) The dust cover or book jacket was introduced to make the book more attractive to the readers.
(iv) Books were printed in the offset press which could print books in six colours at a time.
(v) To sustain buying during the Great Depression in the 1930s, publishers brought out cheap paper back edition which soon became a big hit
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