Mention an advertisement that projects national
Integration?
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☆BUTTERFLY EFFECT
Ek Titli on national unity, 1977
The Ek Titli girlThe Ek Titli girl
"At that time, anything that was entertaining was such a bonus. The treatment was so new and it brought nostalgia, of our mythical India that we love so much, about grandmothers and mango trees. It was funny, cute and a superb film on national integration. You put it in the middle of the Mumbai carnage and it makes sense. The tune was hummable and people talk about it even today."
-Anuja Chauhan, Executive Creative Director and VP, J Walter Thompson
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