Mention any four limitations of Advertisement.
Answers
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Advertising has become an inevitable tool for both new as well as exiting companies. It is the single most powerful element of promotion mix and can enjoy major part of promotional budget. Obviously, it is a powerful weapon that can safeguard and augment company’s interest. The fundamental issue is: How far such proliferation of advertising is socially desirable? To what extent does the advertising contribute to social welfare? There can be two types of arguments, in favour of advertising and against advertising.
Advantage: Arguments in Favour of Advertising
The arguments imply social significance or usefulness of advertising:
1. Stimulate Production:
Advertising has positive impact on demand. Demand for products can be increased. Naturally, an increased demand stimulates production. More production means more prosperity.
2. Stimulate National Income:
Advertising can contribute to national income by generating more consumptions, demand, and production.
3. Employment Opportunities:
ADVERTISEMENTS:
It can ease unemployment problems by generating more employment opportunities.
4. Commercialization of Inventions:
Advertising is useful to commercialize or materialize new useful inventions. New inventions benefit the society.
5. Public Acceptance:
ADVERTISEMENTS:
Advertising prepares people to accept and use new and standard products.
Explanation:
Answer:
The classical approach suffers from several limitations:
The classical approach suffers from several limitations:ADVERTISEMENTS: (iii) Economic rewards assumed as the main motivator of work force. They have ignored nonmonetary factors. (iv) The classical principles are based on managerial experiences and their limited observations.