mention two types of candidates
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Candidates for office generally fall into one of the following categories, based on their background, their positioning, and the nature of the race in which they compete.
- Incumbent. A candidate holding the office for which he or she seeks reelection. For example, George W. Bush, 2004.
- Status quo. A candidate of the incumbent party who appeals to the electorate to vote for continuity of leadership. For example, George H. W. Bush, 1988.
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- Incumbent. A candidate holding the office for which he or she seeks reelection. For example, George W. Bush, 2004.
- Status quo. A candidate of the incumbent party who appeals to the electorate to vote for continuity of leadership. For example, George H. W. Bush, 1988.
- Change agent. In direct opposition to the status quo appeal, the change agent candidate crafts a platform that focuses on the governing party’s shortfalls and failures. The change agent’s message and argument demonstrate a need for true change in representation, leadership, and governance, as well as an overhaul in personnel, policy prescriptions, values, and vision. For example, Barack Obama, 2008.
- Insurgent. A candidate seen as outside the mainstream of their party, whose ascendancy challenges existing orthodoxy. For example, Donald Trump, 2016.
- Establishment. A candidate seen as deeply embedded in, or a product of, a party’s governing elite, whose policy prescriptions, behaviors, and postures should be shaped by adherence to and operation within the party’s dominant power element. For example, Hillary Clinton, 2016.
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