Question

Merchandising strategy is based on
research
d. Consumer
a. Vendors
b. Intermediaries
c. Manufacturers​

Answer 1

a option is the answer for your question

Explanation:

the question very very easy

Answer 2

Correct question:

Merchandising strategy is based on _____ research

a. Vendors

b. Intermediaries

c. Manufacturers

d. Consumer

Merchandising strategy is based on d) consumer research.

Merchandising strategy Definition:

"Merchandising strategy involves the tactics (or business processes) that contribute to the sale of goods and services to the customer for profit."

Consumer research in merchandising:

• The main goal of merchandising is to analyse the sales of provisions to the end-consumers.

• The understanding of customer preferences helps in determining the quantity, display methods, discounts, coupons, offers and development of marketing strategies.
• Merchandising strategies may differ according to the change in culture, climates, holidays, etc.
• Usually the merchants or retail sellers are not the producers of the products or services, they are a third-party dealer between the producers and buyers. Hence, merchandising strategies not only aids in the better sales preformance for the retailers but also provides beneficial profits to the producers.