Merit and demerit of wealth maximization
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Advantages of wealth maximization:
Wealth maximization does not depend on profits. ... Wealth maximization is superior to profit maximization. 4. While giving discounts, it concentrates the risk factor.
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Disadvantages of Profit Maximization/Attack on Profit Maximization:
■Ambiguity in the Concept of Profit
■Multiplicity of Interests in a Joint Stock Company
■No Compulsion of Competition for a Monopolist
■Separation of Ownership from Control
■The Principle of Decreasing Power
■Stress on Efficiency, not Profit
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