Question

Merits and demerits of primary and secondary data

Answer 1

Explanation:

Advantages and disadvantages of secondary data

Secondary data is available from other sources and may already have been used in previous research, making it easier to carry out further research. It is time-saving and cost-efficient: the data was collected by someone other than the researcher.

Some common advantages of primary data are its authenticity, specific nature, and up to date information while secondary data is very cheap and not time-consuming. Primary data is very reliable because it is usually objective and collected directly from the original source.