Question

Michelle has created some adverts to promote her wedding photography business in Cardiff. She wants her adverts to align with the keywords ‘wedding photographer Cardiff discount’, as she’s offering 25% off at the moment. Can you order the following advert headings from best to worst in terms of how well they align with the keywords?

Answer 1

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wedding photographer Cardiff discount’, as she’s offering 25% off at the moment. Can you order the following advert headings from best to worst in terms of how well

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Answer 2

The answer is stated below:

Explanation

• Introduction to SEM (stands for Search Engine Marketing) - Michelle is a wedding photographer. And she wants to use the SEM tool in order to bring customers to visit her website.

Where the Website will appear if she uses the SEM?

• SEM auction has establish some adverts in order to promote the wedding photograph business.

Align the avert headings as:

Cardiff wedding photographer

Wedding

Cardiff wedding photographer - Discount of 25%

• What makes the good keyword in order to rise the quality score, where she is thinking regarding the best keywords and phrases to use.

Cross off keywords which she should not use.

Cardiff Weddings

• Make the ads stand out as M is writing her search ad for the business.

Which text should be best for ad?