missed the different objective of the media
Answers
Answer:
1. Increase brand awareness
According to our State of Social Media 2016 survey, brand awareness is the top reason marketers use social media. It’s easy to understand why: The average person spends nearly two hours on social media every day, and therefore social media is one of the best places to grab consumers’ attention.
Social media has also enabled marketers to have a more quantitative understanding of their brand’s presence and reach in the online world. And now most social media platforms provide data on the reach of your content, allowing you to report your online presence more accurately.
Potential metrics to measure brand awareness:
Followers count – “How many people can you potentially reach?”
Reach of your social media posts – “How many people have do reach each day / week / month?”
Mentions, shares, and RTs – “How many people are talking about your brand or sharing your social media posts?”
How to track brand awareness:
While most social media platforms provide native analytics, third-party management tools make tracking and reporting brand awareness metrics much easier. For example, using Buffer Analyze, you can find out your followers growth and reach on the various platforms.
To do this in Buffer Analyze, select the social profile you are interested in and head to the Metric breakdown chart under the Overview tab. There, you can select your total followers or reach from the drop-down menu.
Explanation:
hope it will helps you
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