Mita has a successful ice cream business at Bikaner, namely 'Smartflavours'. Her ice creams
are utterly delicious. She makes ice creams from fresh milk and the same are available in a
wide range of flavours and packs, She sets viable business objectives and works with the same
in mind in order to ensure that the customers will come back for purchasing.
Having the first mover advantage, her business was doing well. To earn higher profits, she started
cutting costs. This would sometimes lead to delay in delivery and the ice cream was not reaching
the market in time. Over a period of time, the demand for her ice cream declined and because of
it the competitors entered the market. She lost some of her market share to competitors,
At the beginning of summer season, she got back to back orders for supply of 4,000 ice
cream packs of different flavours for special occasions. To ensure that the task was completed
and orders delivered in time she hired additional workers. She was, thus able to produce and
deliver the ice cream packs but at a high production cost. While completing activities and
finishing the given task for achieving goals, Mita realized that she was ignoring one of the
important aspects of management.
Identify the aspects of management that has been ignored by Mita, Also explain the same with
ICBSE 2019] [3]
the help of an example,
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Answer: efficiency
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