Mix both summary to make a bigger summary
Answers
Explanation:
How many times have you started reading someone’s LinkedIn summary and found yourself totally bored two sentences in? The whole thing is only a paragraph, but you’re already scrolling down to the Experience section—or even clicking away from the page.
Having a great summary is essential. After all, it’s one of the most important areas of your entire LinkedIn profile: It sums up your professional history, qualifications, and personality. Plus, it can (and should) give viewers a clear idea of what they should do next—whether that’s accepting your connection request, recruiting you for a job opening, or reaching out for networking purposes.
If you’re looking for inspiration, check out these five different LinkedIn summary examples—there’s a template for every kind of person.
Example #1
The Mission-Based Summary
Every brand has stories to tell—stories that will not only engage, inform, surprise, delight, and impact their audience, but that will also deliver on measurable business goals. And I am the conduit between brand and consumer.
I help clients find the subject and medium that best fits their unique identity, and then I produce high-quality content that meets their objectives.
Currently, I am a content strategist at Alliance Media, where I’ve collaborated with companies such as Tiffany & Co., Burger King, and Netflix.
My specialties include digital media, consumer behavior, brand awareness, and omni-channel marketing campaigns.
The mission-based summary opens with a broad description of what you do, then gets more and more specific. This is a great choice if you’re using LinkedIn to engage with a variety of people. After all, someone who’s unfamiliar with the field is probably hazy on what “content strategy” means—but everyone understands “telling stories for brands.”
It also shows that you get the bigger picture. You understand why your job encompasses more than your daily to-do list. And as you can see, you don’t have to be “increasing literacy rates in third-world countries” or “building prosthetics with near-natural motor capability” to be contributing something valuable to the world.
Example #2
The Personality Summary
When I was 21, I climbed Mount Everest. Not metaphorically—I literally climbed the highest mountain on Earth.
While I was hiking, I thought about quitting approximately 5,000 times. (And that’s a lowball estimate.) But despite the high winds, low altitude, mental and physical fatigue, and trail mix overdose, I kept going. I’m that person. Once I say I’ll do something, it will happen.
Now, I put that perseverance to work as a senior account manager for Polar. I don’t have to climb any mountains…but I do have to move them.
I’m well-versed in negotiations, planning and development, relationship management, operations, and logistics coordination and scheduling.
If you’re interested in grabbing coffee and talking shop (or to hear how I almost fell off the mountain at 27K feet), please send an email my way.
If you’re really looking to hook people, begin with an anecdote that demonstrates one or two key personality traits.
Because this type of summary focuses more on soft skills than on hard skills, it’s ideal for two types of users: the networkers and the less-experienced. If you’re using LinkedIn primarily to meet new people, rather than get a job, this makes you seem like an interesting person to know. You’ll likely see an increase in the number of connections you make, as well as the number of people who accept your coffee invites.
And it’s also great if you’re still a student or relatively new to the professional world. Instead of being confined to a short, two or three sentence bio explaining what limited experience you have, you can flesh out your character traits to help people learn more about you.
Example #3
The Short-and-Sweet Summary
I have over 15 years of experience working in data science. Currently, I work as Asana’s Senior Data Manager, improving products and services for our customers by using advanced analytics, standing up big-data analytical tools, creating and maintaining models, and onboarding compelling new data sets.
Previously, I was Chief Data Scientist at Guru, where I analyzed data from some of the biggest enterprise companies in the world to educate the market on long-term internet trends.
Competencies: data science, machine learning, cloud computing, Hadoop, Python/Java/R, network protocols
The short and sweet summary is a smart choice for professionals in conservative or technical industries. For example, if you’re a lawyer, you want to make it easy for people to see how long you’ve been practicing law, what your qualifications are, and the type of work you specialize in. (Plus, getting too creative might undermine