modern economic consumer regarded as a
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Consumer sovereignty is an economic concept where the consumer has some ... Consumer sovereignty is defined in the Macmillan dictionary of modern economics as: Consumer.
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The consumer is an individual who pays some amount of money for the thing required to consume goods and services. As such, consumers play a vital role in the economic system of a capitalist economy. Without consumer demand, producers would lack one of the key motivations to produce: to sell to consumers.
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